We are committed to showing loyalty and support for our clients and partners. When the going gets tough, that’s when the tough get going and when our loyalty is needed the most. In this moment is the full measure of our loyalty identified, even if means a negative financial consideration.

“All things being equal, good guys do win — fairness, integrity and loyalty count.”

We understand that integrity is not just an ideal, but something that must be practiced and must permeate in everything we do; in our dealing with clients, partners and associates, and most certainly in how we treat each other. We place integrity above all else.

“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” 

We will bring enthusiasm and passion to the execution of our mission. Enthusiasm is the lifeblood of success and it is infectious. Enthusiasm is infectious and attracts like-minded people, believers and clients, as well as individuals who care about producing excellent results.

An enthusiastic, positive approach in service to others is essential to the successful delivery of services. We resist negativism and seek to create and find positive outcomes for those served and affected by the Big Hearts Program.

“Those that want to do something find a way, those that don’t, find an excuse.”

We will be thoughtful in our deliberations drawing on experience but not limiting ourselves to conventional solutions. We will plan and execute carefully in the best interests of our guest clients, partners and Big Hearts. 

“Don’t think better — think different.”

We will be decisive, making crisp and appropriate decisions. Very few decisions in a day are critical. For the non-critical decisions, we will make them in a timely manner. For critical decisions, we will take as much time as is necessary to bring a thoughtful decision.

A leader has the ability to quickly identify the critical decisions from the non-critical decisions. We consider ourselves leaders.

“A leader is a recognized force.”

We are dedicated to being a top quality service organization. Quality is a mindset that must permeate through everyone in our organization and our partners and be reflected in everything we do. We will always make time to do it right and deliver the best experience possible. 

“There is always time to do it right.”

Compassion means a deep feeling for and understanding of our clients and how we can best serve their needs. This will always remain at the forefront of our efforts, with a focus on kindness, generosity, caring, friendship, love and sharing toward those who have sacrificed for our nation, as well as children who face the challenge of battling a life-threatening illness.

“Compassion is not religious business, it is human business, it is not a luxury it is essential for our own peace of mind and mental stability, it is essential for human survival.”

At the root of American society is the family structure. We recognize the need for family to share in the experiences offered through Big Hearts Under the Big Sky. We are committed to including family members in our offerings so that shared experiences provide positive memories and serve as springboard to a fulfilled life.

“Rejoice with your family in the beautiful land of life!” ~Albert Einstein

Spirituality encompasses powerful virtues of faith, hope and love. Although we provide service without regard for creed or religion, we recognize the power and importance of these virtues and that they reside in the core purpose of the Big Hearts Under the Big Sky program. Faith, hope and love are sources of strength and courage demonstrated by many of the people we serve. We are committed to recognizing the importance of a spiritual presence and respectfully celebrating the impact on the mental, spiritual and physical well-being of our clients.

“Without faith, hope and love, there is no promise for the future, and without a promising future, life has no direction, no meaning and no justification.”